SLiNK Magazine Issue 7
– Pressemitteilung –
NEUES VON YOEK - KOLLEKTION Frühling/Sommer 2013
Freuen Sie sich ebenso wie Yoek auf einen fröhlichen Frühling und einen strahlenden Sommer? Dann wird Ihnen die sonnige neue Kollektion Frühling/Sommer 2013, die aus acht aufregenden Themen besteht, wahre Freude bereiten. Wunderschöne Prints, unzählige Kleider und ein etwas kürzerer Saum bestimmen das Bild dieser Kollektion. Nicht zuletzt spielt Spitze dabei eine große Rolle. Wie immer ist die Kollektion in den Größen 38 bis 58 erhältlich.
DAISY
Die Saison beginnt mit den entzückenden frischen Farbtönen von Gänseblümchen. Grasgrün und Mint bieten einen flotten Mix zum Gänseblümchenprint. Die Kleidungsstücke aus Viskose/Elasthan lassen sich hervorragend mit Spitzentops und -tuniken kombinieren. Die Printartikel sind mit Perlen verziert oder dank eines geflochtenen Bands aus demselben Material mit einem besonderen Ausschnitt versehen. Die kurzen Ballonblusen sind wahre Eyecatcher und zaubern eine völlig neue Silhouette.
FLORENCE
Für einen frühen Frühlingsanfang begibt sich Yoek ins authentische Florenz, um Inspirationen für den gleichnamigen Print zu suchen. Hinreißende italienische Ornamente und schicke Seidenschals, wie man sie dort überall auf der Straße sieht, sind der Ausgangspunkt dieses zweiten Themas. Die Farbpalette besteht aus Grün, Pink, Schwarz und Weiß mit goldenen Akzenten – wie man es von einer echten italienischen Donna erwartet.
SCHWARZ/WEISS/MINT = COLOR BLOCK PARTY
Das dritte Thema bietet einen modernen Look zu klassischen Basics. Schwarz, Weiß und Mint spielen die Hauptrolle bei diesem spannenden grafischen Spiel. Breite Streifen, integrierte Farbflächen oder ein aufregendes Detail in Mint am Ausschnitt einer Schwarz-Weiß-Tunika: Dieses Thema steckt voller Überraschungen. Es besteht aus einer etwas schwereren Interlock-Qualität, um maximalen Tragekomfort zu gewährleisten. Bei den Strickwaren und Westen mit Kontrastpaspelierung kehren die zarten Akzente zurück.
FLORAL
Wie der Name es bereits verrät, bietet dieses Thema ein wahres Fest an bunten Blumen. Eine weitere Besonderheit sind die Perlenreihen auf schwarzem Hintergrund. Von sexy Sommerkleidern bis hin zu dezenten Sets: Hier bestimmen Sie selbst, wie viel Sie zeigen möchten. Bei diesem Thema wurde dem Dekollete ganz besonders viel Aufmerksamkeit gewidmet. So gibt es einfache schwarze Tuniken mit einem besonderen, Perlen besetzten Ausschnitt, aber auch kecke Krägen im selben Print wie das Kleid oder das Top. Die schwarze figurumschmeichelnde Tunika und die Tops, die unten ganz nach Belieben geknotet werden können, sind absolute Must-Haves
IRIS
In diesem Sommer bietet das Thema Iris den faszinierendsten und aufregendsten Print. Der subtile Tigerprint in Schwarz-Weiß wird von einem attraktiven Grasgrün mit Schwertlilien in leuchtendem Gelb und Orange begleitet. Hier erwarten Sie nicht nur die üblichen Tuniken und Kleider, sondern auch das ideale Wickelkleid. Dieses Kleid kaschiert Ihre Problemzonen, indem es die Vorzüge ihrer Figur unterstreicht. Bei Hitze sind die unifarbenen Spaghettiträgerkleider mit Rüschchen ein absolutes Must-Have. Ideal zu kombinieren mit den kurzen Westen.
LOTUS
Der Lotusprint befindet sich in äußerst schicker Begleitung. Dank der Farben Schwarz und Weiß eignen sich diese Kleidungsstücke nicht nur für den Alltag, sondern besonders für feierliche Anlässe. Das Kleid aus kleinen Häkelkreisen passt sowohl ins Büro als auch in ein nobles Restaurant oder aber einen festlich beleuchteten Garten. Plisseeblusen und hübsche Kleider verwandeln jede Frau in ein glänzendes Symbol der Eleganz. Dies versteht man in Großbritannien als „understated chic“.
CARS
Nach dem großen Erfolg auf den internationalen Laufstegen schuf Yoek eine weitere wunderschöne Ausgabe dieses Themas. Der frische 50er-Jahre-Print auf weißem Hintergrund bildet eine unschlagbare Kombination mit pink Lippenstift. Dieses Thema hat bezaubernde Kleidungsstücke aus (Crinkle-) Chiffon sowie die Rückkehr von Perlen und Spitze zu bieten. Das einfache schwarze Top mit dem Ton in Ton gehaltenen Herzen wird sicherlich zahlreiche Urlaubsschnappschüsse zieren!
SAVOIE
Getreu dem Motto „Never change a winning team“ vollendet Yoek diese Kollektion mit einer erfolgreichen Serie in Marineblau und Weiß. Die absoluten Hits sind die beliebte Rüschenbluse, der Faltenrock für eine schlanke Silhouette und hinreißende weite Hosen. Ein weiteres Highlight stellen die zahlreichen Designs dar, die übereinander getragen werden können. So bietet das weiße Trägertop mit einer dunkelblauen Voile-Tunika zum Beispiel einen besonders attraktiven Look. Das Kleid, das Sie verführerisch über eine Schulter tragen können, ist die ideale Wahl für einen romantischen Abend. Und da wir der Überzeugung sind, dass jeder seinem eigenen Stil treu bleiben sollte, gibt es Savoie sowohl mit goldenen als auch mit silbernen Akzenten.
Diese Kollektion ist ab dem 15. Dezember 2012 erhältlich.
Für weitere Informationen, den Verleih von Kleidern und die Verkaufsstellen können Sie sich an Chantal Smits oder Sanne van Dijk wenden: unter der Telefonnummer +31 20-617 5071 oder per E-Mail an sanne@yoek.nl.
Vrouw week 42 12 October 
PRESS RELEASE YOEK FALL / WINTER 2012-13
Chic, Classy and Cool: these three key words describe Yoek’s winter collection, setting the tone in fashion for women sizes 38 through 58. As always, Yoek offers splendid prints, a perfect fit and surprising details, turning every piece of clothing into an essential item.
For the fall season, Yoek presents no less than nine themes.
Bohemian
A strong opening for the collection comes through the theme ‘Bohemian’. The ultimate basic color, black, is assisted by a warm chili orange. The Bohemian print unites these colors with an unexpected touch of pink which gives the whole an energetic aura. When the temperature begins to drop outside, your wardrobe cries out for a few nice, cozy sweaters and vests. This wish can be fulfilled right away thanks to the beautiful A-line knitted items with relief and tough looking turtleneck or the small cable knit sweaters in the new, slightly shorter length. Those who prefer vests may go for the longer ones – even maxi – with a trendy trimming of fur.
Mercer
The sugary sweet pink of the very first It girl, Barbie, is used as the basis for the second theme: Mercer. Besides pink, dabs of green and yellow are integrated into the Mercer print. These tints also turn up in the appliqués or the beads along the neckline of the black tops. Mercer sweaters are long, but cut in at the waist. Vests, with frills along the front, are short at the front but long at the back. Thus, the knitwear beautifully follows the curves of the body for an extra feminine aura.
Forest
When green is in the lead, there is no better name than Forest. Many transparent fabrics are used for this chic theme, some of them decorated with the black flower print Astor. Charmingly flowing accordion-pleated tops, tunics with batwing sleeves and airy blouses are perfect for daytime wear. A sensational series of black dresses was chosen for the evening. They are of simple design, but provided with spectacular details such as a costume jewelry decoration on one shoulder or sexy draping around the breasts.
Oil-dye
Following the success of the oil-dye fabrics in the summer collection, Yoek brings back this popular material in the fall. The soft grays now get lace accents. Very eye-catching at times, other times very subtle, but mostly right on trend. The oil-dye vest and dress are provided with tiny holes, which can best be described as a wintery open work. Truly wonderful in combination with the basic denim stretch pants, this year in bootleg design for the first time. The popular 'ruffle with little buttons' variation now has support from the 'ruffle with tough zipper' version.
Black & White
‘Never change a winning team’: with the strong black-and-white group, Yoek demonstrates once again that true class lies in true simplicity. The Bouclé jacket in black-and-white or black and silver is a must-have for every 'fashionista'. Accordion-pleated blouses or tunics with flowing sculpted borders are pieces of clothing you never want to take off. Even when worn with a pair of jeans they still leave you in the 'best-dressed’ category. Another top item for your wardrobe is the black dress with lace sleeves and a lovely white collar. For those who like their outfit a little less chic, the Letters print is a good solution. This Pop Art-style design pops up in tops, leggings and the tube skirt, another key item for the fall.
Violet
When it gets colder, it is nice to wrap up in slightly thicker materials. The Violet group offers fine interlock quality worked into dresses and tunics with a 1960s feel thanks to the funny accents in patent leather. This group, too, has a beautifully tight tube skirt for an extra slimming effect.
Bridget
A natural sequence to Violet is the Bridget theme. Again the purple tints, but in micro-fiber designs. The warm fall roses of the Bridget print combined with the lace details make for a very pretty picture. Gold-colored sequins and beads emphasize the cozy ambiance of winter.
Bird
From Bridget to the Bird theme is also just a small step. Thanks to the prominent basic colors Latte and Coffee the designs and prints match perfectly. Here, too, the trendy little white collar, but this time in combination with the flying birds of the print. To accentuate the theme even more, the viscose/elasthan vests are trimmed with a border of tiny feathers. The two fake fur coats are quite a bit wilder. The Raccoon is long and elegant, while the funny Koala has a tougher aura, also because of the white/brown mix.
Snake
The last theme makes use of the new fashion classic, animal prints. Yoek opted for a sophisticated snake print in green and brown. Thanks to a mix of materials such as voile and microfiber, the print really comes to life on the splendid dresses, leggings and tube skirt. Yoek even goes a step further and combines the snakeskin with lace or tops with special flock prints.
MID-WINTER
Yoek also offers a mid-winter program, of course, with two themes, Splash and Leopard, as well as an interlock group in the classy combination black and white.
In the interlock program black and white play a challenging graphic game. From color blocking in the tops to exciting contrasting piping on tunics and tight skirts. The necklines on shirts are made special through cut-outs or chains of sequins in the same tint as the fabric. Also in this group a wonderful pair of bootleg pants in – of course – black.
The theme Splash provides the black & white with a cheerful touch thanks to the orange spots in the panther print. Leopard is a trendy panther print in elegant green. The tunics in this series are characterized by a new, shorter length, but dresses, blouses and leggings join in for a wild winter.
MORE INFORMATION?
The new winter collection in sizes 38 through 58 will be available at the stores from July 15 on. Fashion journalists can come anytime to have a look in our showroom in Zwanenburg. You are most welcome workdays between 9 am and 5.30 pm. The clothing, in various sizes, is available for photography. For more information, borrowing clothes or addresses of sales outlets, please contact Joke Timmer or Chantal Smits, telephone ++31 (0)20 617 5071 or e-mail info@yoek.nl. www.yoek.com
Publishing anything on Yoek? We would appreciate it very much if you send us a copy of your publication.
Slinkmagazine no 5 March 2012, www.slinkmagazine.com ,
Slinkmagazine no 5 March 2012, www.slinkmagazine.com ,
Slinkmagazine no 5 March 2012, www.slinkmagazine.com ,
PRESS RELEASE SUMMER 2012
Yoek, the label for fashion-conscious women sizes 38 through 58, offers a surprising collection for next summer, a collection demonstrating a perfect balance between innovation, trends and tradition. Yoek plays with familiar colors and fabrics while combining them with new materials and techniques. After the successful launching of Dolce during the previous season, in summer 2012 the flowing, super micro-stretch will be omnipresent. Then there is the brand-new dying-with-oil method, a dying process producing an astonishing vintage look. By wearing it with silk and linen, a special and interesting play of contrasts is created. Layers remain important, although generally the silhouette is becoming straighter, thanks to short, fitted blazers, A-line tops and flamboyant maxi dresses. Yoek works with six themes for summer 2012: Fauna, Ethnic, Spring Rose, Neon Butterfly, Raspberry and the Blue group, consisting of Azul, Labyrinth and Breton.
Fauna tells the story of a lovely place overflowing with exotic flowers and plants. The main colors of this group are lavender, white and pink, used in charming tunics, layered skirts and open-worked sweaters. To create the illusion of a contemporary fairytale, there are oil-dyed pieces such as tops and leggings emanating a sense of modern tough. Due to this wash technique, the textile dye produces a different result in every piece of clothing. It lends a unique kind of ink-blot effect, a kind of vintage feel. Also splendid in combination with a thicker type of fabric such as linen.
From the colorful garden we transfer to Ethnic. A group in the ultimate classic combination black-and-white. The graphic print is easily combined with indispensable basic pieces, but the true stars in this group are black-and-white design items. The trench coat, for example, with a trimming of frills, in the same fabric, along the neckline. The simple black tunic will become a show stopper thanks to the cape sleeves in voile, and a black legging changes from basic into special due to the zipper details.
The design team obviously was inspired by the sun when it designed the series Spring Rose. Cheerful pinks in bold colors with contrasting beads supply move along the body and are worn tastefully with the colors rose and black. The rose theme returns subtly in the fabric flowers in the same solid color as the dresses and tops.
Needless to say, in summer linen is indispensable! Linen offers pants, vests and tops in this cool and cooling material and combines them with the afore-mentioned oil-dyed pieces, gold-colored sequins and – for the first time in a Yoek collection – silk tops. The colorful Neon Butterfly and the golden accents lend a classic aura to the natural tints sand, white and taupe.
What is more summery than blue? More blue! Azul was inspired by Portuguese tile work as can be seen in tops, tunics, dresses and vests. The print looks beautiful on jeans or is worn with tops with a small azure detail worked in. Labyrinth almost make you dizzy, as if you were in the middle of ocean waves. The golden accents make everything look more dressed up. Last but not least is the Breton stripe. This evergreen is given the Yoek touch thanks to extra accents such as frills on a traditional shirt or a mesh layer on top of a shirt dress.
Our last group is the one to make every summer even more cheerful. Raspberry offers numerous delightful basics in pink with an additional, saucy white dot now and then. Airy maxi dresses and tunics with original details on the back are literally begging for hot summer weather. And if it happens to be somber and cloudy one day, the vests with puff sleeves and the boleros with frills will definitely brighten it up!
Like to know more?
The new summer collection in sizes 38 through 58 will be available at the stores from January on. Fashion journalists and stylists who would like a preview are most welcome in our Zwanenburg showroom on weekdays between 09.00 and 17.00. The pieces of clothing are available in various sizes for photography. For more information on borrowing items from the collection and/or sales addresses, please contact Joke Timmer or Chantal Smits, telephone 020-617 5071 and e-mail info@yoek.nl.
www.styletoday.nl 5 december 2011
Slinkmagazine no 4 december 2011, www.slinkmagazine.com ,
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